Building An Online Community For Your Business

Posted on 31. May, 2013 by in Business

Internet users who are able to find businesses that provide what they need through internet searches or social media can turn into customers. In order to maximize this conversion, you need to create a social media presence for your business, effectively building an online community of customers, potential customers and fans. There are a few key things to keep in mind to successfully build a large online community for your business.

Set Goals

Determine what you want to accomplish by building an online community. It’s a good idea to think about what your business is and what sets your business apart from other similar businesses. This will help you attract a targeted demographic of internet users who are more likely to become customers. Define both short- and long-term goals for your business, and consider how an online community will help you accomplish those goals.

Decide Who Will Accomplish the Community Building

You can either create a team of employees and give them the task of establishing and growing an online community for your business, or you can hire a specializing company, such as OrangeSoda, to do it for you. If you already have an employee, or team of employees, handling the online presence of the business, they may feel comfortable and competent enough to accomplish the task. If you don’t already have SEO specialists in-house, it may be a good idea to hire a company.

Create a Community Building Strategy

Work with your team, or the company you hired, to develop a strategy to accomplish your community building goals. Determine the steps that will need to be completed, then set up a calendar for when the steps will be completed.

Provide Engaging Content

Create original content full of value for your potential customers. An easy way to do this is to provide a blog on your website. Keep the blog relevant to the product or service your business provides, and keep the content engaging. The more valuable the content is to customers, the more they’ll want to share it with others.

Share and Engage Others

Share the content you create on various social media platforms, but also share content created by others. The more you share others’ content, the more likely they will be to share yours. Additionally, if you only share your own content all of the time, without engaging in conversations with other users, you will be viewed as “spammy” and less likely to have a large following.

Carefully building an online community for your business and taking steps to help it grow is a great strategy to bring customers to your door. Working with a good team to develop a winning strategy can make your online community a valuable asset.

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