Creating A Mobile Responsive Website

Posted on 30. May, 2013 by in Business

Nothing irritates a mobile user more than a website that’s difficult to view on a cell phone screen. Potential customers may be looking for information about your business while out and about. This is the perfect time to get them to walk through your door. If your address is hidden in a menu listing contact information and the link is so small it can barely be read on a cell phone, that person isn’t likely to find you. Your website needs to be mobile responsive.

What Does Mobile Responsive Mean?

A mobile responsive website automatically adapts to the size of the screen. There are four basic sizes; a large, widescreen desktop monitor, a smaller laptop monitor, a tablet screen, and a mobile phone screen. If your website isn’t mobile responsive, all the different screen sizes will present the information in the same way. It may look just fine on a desktop or laptop computer, and it may even look okay on a tablet, but it’s likely that it will be far too small on a mobile phone screen.

Optimizing Layout for Mobile Screens

It’s a good idea to start by making your website easy to view on all screens. Make sure there aren’t a lot of columns. Limiting yourself to only one or two columns will allow the information to be presented more easily on mobile devices. Consider making things bigger, so they’ll still be viewable on mobile devices. This is especially important for a navigation menu that leads customers to your contact information.

Content that Adapts by Device

A website that is able to adapt to different mobile devices will help you present the most important information to a potential customer first. For example, an individual on a laptop or desktop computer may be more interested in the information on your blog and pictures of the products or services you provide, while a mobile user is more likely to be looking for your contact information, an address, or a map to your location. There are significant benefits to having a website that presents different content first to users on different devices. A website with mobile responsive design takes care of this automatically, without the need to maintain multiple versions of your website.

Designing for Mobile Responsiveness

Creating a mobile responsive website can be complicated. It involves changing the code and design of your website. It also involves changing your overall strategy for how you use the internet for marketing. If you don’t have a background in website code and design, it may be best to consider hiring a professional who specializes in mobile responsive design.

By making your website mobile responsive, you can attract potential customers while they are on the go and more likely to come through your door. Take steps to avoid alienating mobile customers.


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